Case Study

Very helpful for us, a very good experience and I really enjoyed it.

Looking forward to figuring out how we can continue working together!

The level of machine learning maturity varies widely at industrial companies, which means different selling approaches are necessary. To sell more effectively, the Founder of Unearthed was seeking to engage Data executives within the North American market to better understand what companies to focus on and how to better position their new product offering. The goal was to test their value proposition, outbound prospecting strategy, and the market's process maturity to create a repeatable sales motion.

JJELLYFISH deployed their team for 90 days as an extension of the Unearthed team based in the United States. The focus was to source and conduct meetings with ideal customers to build a comprehensive profile of Unearthed's target buyers, their relevant pains, and how to find and engage them. To successfully conduct market outreach, the JJELLYFISH team:

(i) audited the current sales state of Unearthed, (it) developed 4 commercial assumptions alongside the Unearthed team, (ili) created/executed a cold outreach strategy, and (iv) established a framework to conduct discovery meetings and surface go-to-market ("GTM") insights. The objective was to build a comprehensive GTM and sales strategy based on buyer evidence instead of intuition and "gut" feel.

• 180% To Goal Discovery Meetings

• 67% Conversion From 1st Meeting

• 11% Interest Rate From C-Suite/VP