Case Study

Thoroughly impressed with the way the JJELLYFISH team was able to dissect and analyze our technical market. I would give them a 5 out of 4 in terms of communication and execution.

SCYTHE had grown and acquired customers through word-of-mouth, content marketing, and events - but was looking for a more direct, repeatable, and controllable way to supercharge their sales efforts. Off the back of a recent $10M Series A funding round, they viewed building an outbound sales motion as the next step in helping them achieve their increasing revenue targets.

JJELLYFISH deployed an embedded team alongside the CEO for 90 days to (i) engage SCYTHE's most relevant customer segments in the cybersecurity space, (i) test assumptions on buyer challenges faced in the market, and (ili) design/validate an outbound sales motion for the top of funnel sales.

In these 90 days, the JJELLYFISH team was able to:

• Gather detailed, unique insights from the ICP to inform their messaging and positioning

• Validate and falsify specific assumptions, allowing the team to unlock who their specific early-adopting buyer was and drive greater efficiency in outbound efforts

• Unlock a repeatable outbound sales motion that can be executed by a non-founder

• 160% To Goal Discovery Meetings

• ~50% Conversion From 1st Meeting

• 33% Response Rate Via Cold Outbound