Case Study
Client: Zumen
-
I appreciated the in-depth approach you all took to this engagement.
What you did was quite amazing - and the fact that the framework you have can adapt to any product is amazing.
-
Zumen was seeking to engage VP and Director-level Procurement and Sourcing executives within the U.S. market to test: (i) components of their value proposition, (ii) an outbound prospecting strategy, and (iti) the market's solution maturity.
-
JJELLYFISH deployed their team for 90 days as an extension of the Zumen team.
In that short period of time, JJELLYFISH delivered:
• Deep insight gathering to inform their outbound strategy to generate meetings with senior Procurement and Sourcing executives
• A straightforward discovery process to collect evidence and unearth insights to inform sales & market expansion decisions
• Audit of their sales process, which included workflow, reporting, and tech stack improvements
JJELLYFISH was able to inform Zumen's outbound strategy within the U.S. and affirm its value proposition with Senior Procurement and Sourcing executives.
This timing was essential for Zumen as the global supply chain is experiencing challenges that Zumen can inform and work to alleviate
Given the conversations' success, Zumen has trained their team and implemented many of the sales and meeting tactics deployed by the JJELLYFISH team.
-
120% To Goal Discovery Meetings
20% Response Rate From VP-level Execs
28% Response Rate With Orgs. >$500 Revenue