Case Study

Working with the JJELLYFISH team was so enjoyable and we would do it again. They mindfully communicated and guided us through every step of the process. They acted like an extension of our team and put a lot of effort into understanding the nature of our product.

Their objective was to target Fortune 500 Legal executives who were most likely to face challenges within contract lifecycle management and risk management. They sought to test an ideal customer profile, validate commercial assumptions, and understand the market's buying process & technical maturity.

The Founders of SimpliContract were specifically seeking to engage Chief, VP, and Director/Head-level Legal executives within North America to test: (a) components of their value proposition, (b) an outbound prospecting strategy, and (c) the availability of mature solutions in the market. These findings would inform their GTM approach within large corporates in North America.

JJELLYFISH was deployed as an extension of the SimpliContract team to test three commercial assumptions - each related to a core pillar of their value proposition. Within that time, JJELLYFISH designed, executed, and proved the efficacy of personalized outbound strategies to legal executives within large enterprise.

Throughout the Customer Discovery process, the team assessed the severity of the pain felt by SimpliContract's ideal customers. As a result, their value proposition was meaningfully refined and a higher-fit ICP entry point was identified.

The JJ team achieved 150% of the discovery meeting target - yielding a 38% Sales Qualified Lead rate and a 30% Reply Rate via cold outbound. Based on these conversion metrics, it was determined that an outbound strategy was a viable approach for SimpliContract.

Not only was the JJELLYFISH team successful in generating mindshare with senior leaders (including C-suite executives) in North America, but the JJELLYFISH engagement enabled SimpliContract to confidently focus its resources on the most relevant and discoverable buyer profile with success.

• 150% To Goal Discovery Meetings

• 6% Interest Rate Cold Outbound to Legal Execs.

• 30% Reply Rate Via Email Outreach