Case Study

Working with JJELLYFISH was awesome!

Dyte is a fairly technical solution and the JJ team spent a lot of time understanding what the product actually does.

They went through iterations during our engagement and I'm confident their work will help us grow at a sharp trajectory.

With regard to market demand for technically-mature virtual meeting tools, Dyte faced a pandemic-induced tailwind. However, the Dyte team also met headwinds while attempting to isolate a clear target market by becoming vertically focused.

To that end, the CEO sought to validate their US-market assumptions by engaging Engineering and Product leaders to better understand the technical pain points related to integrating live video/audio experiences within their products.

In the first 3 weeks, the JJ team worked side by side the Dyte team to develop an ideal customer profile (ICP), identify assumptions to pinpoint a clear entry point, and build an outbound playbook to generate meetings with the ICP.

A few engagement highlights included:

• Conducting cold outreach and generating 17 discovery meetings with Product and Engineering leaders. While the central problem owner was found to vary widely by company, the JJ team was still able to deliver a 13.6% response rate across both business functions.

Proving that Dyte can reliably engage the ICP through an outbound sales motion - which was a critical insight for Dyte given they already had a self-serve, bottom-up model in place. The outbound learnings (and messaging tenants used) were then integrated into Dyte's performance marketing to feed its self-serve model.

By the end of our 90-day engagement, the Dyte team was able to: (i) quickly test and validate their business assumptions with senior executives. (ji) understand the outbound production required to meet and exceed their revenue goals, and (iii) identify additional meaningful problems they could focus on to find product-market fit and increase ACV.

• 160% To Goal Discovery Meetings

• 12% Reply Rate Via Cold Outbound

• 30% Conversion From First Meeting