Case Study

We are eagerly looking forward to the next phase together [MD], and to fully testing what you've already started to get our minds around.

Can't wait for the next 6 months!

It was great working with all of you - there are so many revelations that came to light for us.

The founding team at Clootrack required dedicated and experienced boots-on-the-ground to target and learn from ideal buyers within North America. In an effort to refine a go-to-market strategy, Clootrack was challenged to understand the maturity of the CX function in North American brands, along with understanding the level of depth that Customer Experience leaders could glean from unstructured customer feedback.

JJELLYFISH deployed their team for 90 days as an extension of the Clootrack team based in the United States. In that short period of time, JJELLYFISH developed and executed a/an:

• Repeatable, outbound strategy proven to generate meetings with senior CX executives at direct-to-consumer brands

•Discovery process to uncover true unmet needs in D2C industries that Clootrack can use to gain quick traction in the North American Market

• Audit of Clootrack's sales process, which focused on developing a proper Discovery call with clear qualification to remove false positives from the sales funnel

Within the Customer Discovery process, three commercial assumptions were tested to inform Clootrack's best-fit customer segment and related value proposition. Additionally, initial outbound conversion rates were measured closely to predict the viability of future

success.

Not only was the JJELLYFISH team successful in generating mindshare with senior CX leaders (including c-suite executives) in North America, but the JJELLYFISH outbound playbook is now the foundation for Clootrack's U.S. sales strategy. The engagement confirmed interest in multiple customer segments ranging in size, revenue and industry, allowing Clootrack to continue experimenting with different customer profiles to identify repeatability with the highest chance of future sales

Beyond conducting Discovery meetings with executives, 54% of the initial conversations were advanced! Stronger qualification upfront will continue to improve funnel conversions for Clootrack with increased protections around who enters the funnel and who receives a pilot/POC engagement.

• 130% To Goal Discovery Meetings

• 13% Response Rate From C-Suite/SVP Prospects

• 54% Conversion From 1st Meeting